Local SEO
End-to-end local search strategy that puts your business in front of high-intent customers searching nearby.
Available for new projects — remote, worldwide
Local SEO Consultant Helping Businesses Grow on Google
I help service businesses and multi-location brands rank higher in Google Maps and local search. From Google Business Profile optimization to technical and on-page SEO, every strategy is built on data — and measured in calls, bookings and revenue.
- Global
- Client reach
- White-hat
- Methods only
- Data-led
- Every decision
Google Business ProfileOptimization Specialist
Experience
Years of hands-on work helping local and multi-location businesses grow through search — working remotely with clients worldwide.
About Me
Muhammad ArslanLocal SEO & Google Business Profile Specialist
I'm Muhammad Arslan, a Local SEO consultant helping service businesses and multi-location brands around the world. I specialize in Google Business Profile optimization, Google Maps SEO and practical search strategies that turn relevant searches into calls, bookings and customers.
Skills
- Google Business Profile
- Google Maps SEO
- Local Keyword Research
- On-Page SEO
- Technical SEO
- Citation Building
- Google Search Console
- GA4 & Reporting
- Review Strategy
- Competitor Analysis
Areas of Expertise
- Multi-location & franchise local SEO
- Service-area business optimization
- Local landing page architecture
- Map pack recovery after suspensions
- Local link & citation ecosystems
- Conversion-focused local content
Services
Everything your business needs to win local search
A complete local SEO toolkit — delivered as standalone projects or an ongoing retainer, tailored to your market and service area.
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Google Business Profile Optimization
Complete profile setup, category strategy, services, products, photos and posting cadence built to convert.
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Google Maps Ranking
Proximity, prominence and relevance work that expands your map pack visibility across your service area.
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Local Keyword Research
Intent-mapped keyword sets by service and location, prioritised by difficulty, volume and revenue potential.
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On-Page SEO
Titles, headings, internal links, schema and location pages structured for both users and search engines.
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Technical SEO
Crawlability, indexation, Core Web Vitals and site architecture fixes that remove the ceiling on rankings.
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Citation Building
Accurate, consistent NAP listings across authoritative directories plus cleanup of duplicates and errors.
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Local SEO Audits
A prioritised, plain-English audit of your rankings, profile, website and competitors — with an action plan.
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Search Console Setup & Optimization
Correct property setup, sitemaps, indexing monitoring and query analysis that guides every next move.
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SEO Strategy & Consulting
Roadmaps, training and ongoing advisory for in-house teams that want to own their local search growth.
70+
Projects Completed
70+
Businesses Helped
2,400+
Keywords Ranked
2 yrs
SEO Experience
Client Projects
Real projects, real results
Detailed client projects from my Upwork portfolio — full Google Business Profile rebuilds, local SEO strategies and measurable growth delivered for businesses across the US, UK and beyond.
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Air Duct & Carpet CareStanley Steemer · CincinnatiAir Duct & Carpet Cleaning
Stanley Steemer | Cincinnati
Air Duct & Carpet Cleaning — Cincinnati
Stanley Steemer provides air duct and carpet cleaning in Cincinnati, along with upholstery and other floor-care services. This card highlights its cleaning services and local search focus.
- Air Duct
- Carpet
- Cincinnati
Primary service
Cleaning
Service area
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GBP + Technical SEO + Service Area PagesHVAC Contractor, Mississippi
HVAC — Service Area Business, USA
HVAC contractor with a half-built Google Business Profile and a site that wasn't ranking locally. Rebuilt the GBP, cleaned citations and NAP, added local schema, built service area pages for individual towns, and fixed indexing issues. No ads. No rebuild. Foundation first.
- +73%
- 7,496
- 6 months
Primary service
Profile views
Period
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HVAC & Air Duct Services
Advanced Air Care Heating and Cooling
HVAC & Air Duct Services — Tallahassee
HVAC, air conditioning, air duct cleaning, and furnace parts services for homes and businesses in Tallahassee.
- 312
- 672
- HVAC
Profile calls · Feb–Jun 2025
Direction requests · Feb–Jun 2025
Service categories
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Local SEO + GBP + SchemaSkin, Hair & Laser Clinic
Healthcare — Aesthetics Clinic
Optimized the Google Business Profile and website for a skin, hair and laser clinic. Complete GBP optimization, keyword research, on-page SEO, service page optimization, LocalBusiness schema, NAP consistency and local citation management to strengthen Google Maps rankings.
- Full
- Schema
- Maps
GBP optimization
LocalBusiness
Visibility boost
Portfolio
All case studies
Selected work & measurable results
Real Google Business Profile performance screenshots from client projects — calls, Service and website actions tracked month over month.
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Google Business Profile OptimizationCall Growth Campaign — Home Services
Local Service Business — Home Services
Rebuilt the profile with the right primary and secondary categories, complete services and weekly posting. Calls from the Business Profile reached 363 over a five-month window, up 12% year on year.
- Profile calls
- 363
- Vs. last year
- +12.0%
- Period
- 5 months
Profile calls
Vs. last year
Period
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Local SEO + Google Maps RankingMap Pack Visibility Lift
Local Service Business — Trades
Category, service-area and photo strategy paired with review velocity work. Business Profile interactions climbed to 680 across the period — a 19.7% increase against the same months a year earlier.
- Profile interactions
- 680
- Vs. last year
- +19.7%
- Period
- 5 months
Profile interactions
Vs. last year
Period
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Local SEO + Citation CleanupHigh-Volume Lead Engine
Multi-Location Business — Services
NAP consistency across directories, duplicate listing removal and location page restructuring pushed profile calls to 718 in five months, growing 7.5% over the prior-year benchmark.
- Profile calls
- 718
- Vs. last year
- +7.5%
- Peak month
- 155+
Profile calls
Vs. last year
Peak month
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Google Business Profile + ContentInteraction Surge Project
Local Business — Retail & Services
Consistent posts, product and service listings plus Q&A management drove 1,527 Business Profile interactions, up 17.9% year on year with October peaking at 320 interactions.
- Interactions
- 1,527
- Vs. last year
- +17.9%
- Best month
- 320
Interactions
Vs. last year
Best month
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Google Maps Ranking + Review StrategySeasonal Demand Capture
Local Service Business — Emergency Services
Targeted local keyword coverage and a structured review programme kept calls climbing through peak season, closing at 697 profile calls with December alone delivering 157.
- Profile calls
- 697
- December calls
- 157
- Period
- 5 months
Profile calls
December calls
Period
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GBP Setup + Local SEO FoundationNew Profile Ramp-Up
New Local Business — Service Area Business
Built a brand-new Business Profile from scratch: verification, categories, services, geo-tagged photos and local landing pages. Monthly calls grew from 38 to 312 in five months.
- Starting calls
- 38
- Final month
- 312
- Growth
- 8x
Starting calls
Final month
Growth
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Local SEO + On-Page OptimizationWebsite Clicks & Directions Growth
Local Business — Storefront
Optimized the profile's website link, service descriptions and local landing page experience. Direction and website actions grew from 85 to 672 per month across the period.
- Monthly actions
- 672
- Starting point
- 85
- Growth
- +690%
Monthly actions
Starting point
Growth
Why Choose Me
A partner who treats your visibility like a business metric
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Data-Driven Strategies
Every decision starts with rankings, search data and competitor gaps — never guesswork or recycled checklists.
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Focused on Real Growth
Rankings matter only when they produce calls, bookings and revenue. Those are the numbers I report on.
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Transparent Communication
Clear reporting, plain-English updates and no jargon. You always know what's being done and why.
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Customized Plans
Your market, competition and service area shape the roadmap — no one-size-fits-all packages.
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White-Hat SEO Only
Sustainable, guideline-compliant methods that protect your profile and your long-term visibility.
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Client-Focused Approach
Responsive, collaborative and invested in your business — working as an extension of your team.
Testimonials
What clients say about working together
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Our Google Business Profile went from invisible to the top of the map pack in our area. Calls jumped almost every week and we finally had to hire another engineer to keep up.
PhotoJames WhitfieldWhitfield Plumbing & Heating, UK -
Arslan explained everything in plain English, fixed our listings and rebuilt our location pages. New patient enquiries from Google more than doubled in four months.
PhotoSarah BennettBennett Dental Studio, USA -
Honest reporting every month with real numbers — calls, clicks and bookings. No jargon, no excuses. Easily the best SEO investment we've made.
PhotoDaniel FosterFoster Electrical Services, UK
FAQ
Questions clients ask before we start
Still unsure about something? Send a message and you'll get a straight answer — no sales pressure.
Contact
Ready to Improve Your Local Search Visibility?
Send a few details about your business and I'll reply with a free, no-obligation local SEO audit and honest assessment of your opportunity.
- +92 370 1725992
- WhatsApp: +92 370 1725992
- Google Business Profile