Each project below outlines the business, the services delivered and the measurable result — backed by Google Business Profile performance data.
Google Business Profile OptimizationLocal Service Business — Home Services
Rebuilt the profile with the right primary and secondary categories, complete services and weekly posting. Calls from the Business Profile reached 363 over a five-month window, up 12% year on year.
Profile calls
Vs. last year
Period
Local SEO + Google Maps RankingLocal Service Business — Trades
Category, service-area and photo strategy paired with review velocity work. Business Profile interactions climbed to 680 across the period — a 19.7% increase against the same months a year earlier.
Profile interactions
Vs. last year
Period
Local SEO + Citation CleanupMulti-Location Business — Services
NAP consistency across directories, duplicate listing removal and location page restructuring pushed profile calls to 718 in five months, growing 7.5% over the prior-year benchmark.
Profile calls
Vs. last year
Peak month
Google Business Profile + ContentLocal Business — Retail & Services
Consistent posts, product and service listings plus Q&A management drove 1,527 Business Profile interactions, up 17.9% year on year with October peaking at 320 interactions.
Interactions
Vs. last year
Best month
Google Maps Ranking + Review StrategyLocal Service Business — Emergency Services
Targeted local keyword coverage and a structured review programme kept calls climbing through peak season, closing at 697 profile calls with December alone delivering 157.
Profile calls
December calls
Period
GBP Setup + Local SEO FoundationNew Local Business — Service Area Business
Built a brand-new Business Profile from scratch: verification, categories, services, geo-tagged photos and local landing pages. Monthly calls grew from 38 to 312 in five months.
Starting calls
Final month
Growth
Local SEO + On-Page OptimizationLocal Business — Storefront
Optimized the profile's website link, service descriptions and local landing page experience. Direction and website actions grew from 85 to 672 per month across the period.
Monthly actions
Starting point
Growth
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